標題: It is then possible to launch an email campaign [打印本頁] 作者: mdazizulhakim23 時間: 2024-3-7 16:10 標題: It is then possible to launch an email campaign Think smart and efficient! The content, the form, the right tools An effective ABM strategy is first and foremost human. You must truly know your key accounts and offer them a 100% personalized experience, whether online or through face-to-face meetings. But this must be accompanied by innovative tools in order to select the accounts, then to know them as much as possible to offer them precisely this personalized content . This notably involves IP Tracking. IP address tracing can seem intrusive. However, this information is public data and its collection is perfectly compatible with the GDPR.
So much so that it is now possible to know in which Phone Number Data company an Internet user who lands on your site or on a landing page works! Automatically, you can offer personalized content, whether in colors or photos. There is of course no question of telling him directly that you know in which company he works. But in the photos there may appear elements that concern him, such as computer equipment that he could use, or elements compatible with his activity.
These small details can indeed change everything to establish a personal connection with your prospect. Additionally, IP address tracking can also allow your salespeople to receive a notification if the company is already present in your database. and thus strike while the iron is hot… LB ABM strategy 3. Broadcast your campaigns on the right channels Personalizing messages sent to key accounts in the ABM strategy does not exempt you from using all the channels at your disposal.
