Strategy if you are already publishing

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Keep your goals realistic, so you can truly achieve them. Relevant: Your ROI goals should be related to what your business is trying to achieve. There is no point in analyzing Twitter likes and trying to relate them to increased sales. Timely: Select a time frame and stick to it. This should be the deadline in which you want to achieve your objectives.

To give them some importance Avoid vanity metrics Don't bother accumulating metrics that distract you from your business goals. Page views, likes on social media channels, how many philippines photo editor times the latest press release has been shared… are not usually related to the return on investment in marketing, so invest your energy elsewhere stuff.



Yes, these metrics offer insight into how your marketing is performing, but they have no direct impact on revenue and offer little value. Instead, focus on the metrics that matter, such as Conversion rate Cost per acquisition Customer lifetime value Direct traffic Referral traffic Measuring the right metrics will let you know how you can improve your marketing ROI.