2 – Seasonal campaigns : Campaigns carried out during specific periods can unite all retailers. Have you ever thought about having a collective discount action that would interest all regulars? This becomes even more important during times like Black Friday . calendar outside the established market — one that creates specific expectations and desires for your brand, becoming a differentiator. 3 – Sweepstakes : Sweepstakes are tactics widely used by shopping malls, especially on commemorative dates. Just choose very interesting prizes for your audience and link participation to purchases in the mall's stores.
However, it is important to invest in technology to facilitate participation in the draws, after all, leaving consumers in a queue to validate or exchange coupons can lead to Middle East Mobile Number List dissatisfaction. 4 – Strong presence in the digital environment : In an era as connected as the current one, no business can be exclusively physical. The Shopping's online presence must be as strong as its concern for physical space. Social networks , chatbots, websites, blogs , all of this can be used to maintain the relationship with the customer before and after the visit.
The internet can be a channel to attract him and, at the same time, a loyalty tool after he returns home. 5 – Real and virtual experience : One of the biggest marketing bets for retail is geolocated promotions. The customer passes by the store and receives an unmissable offer on their phone based on their shopping profile. There is also the possibility for your customer to use their mobile device to interact with products and stores, using the camera and artificial intelligence. All of this is possible with new emerging technologies.
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