Plugins like Yoast add this automatically

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Use your own high-quality images Discover is another feed where images get the most attention, so all visual content on your pages should use great, high-quality images. Google recommends that large images be at least 1200 pixels wide and enabled using the max-image-preview:large robots meta tag or AMP. This is a best practice for image SEO and should be the default setting regardless of Discover. Plugins like Yoast add this automatically. You can also provide even more data to Google using schema image properties . 3. Adjust content and metadata The title tag and meta description should summarize the page's content and encourage users to click. Be careful not to use clickbait or other manipulative tactics here,



as Google explicitly warns against it in its Discover guidelines. An interesting thing we accidentally Australia Phone Number Data  discovered is that Google Discover takes Open Graph meta tags into account. There was a typo in one of the og:title tags and it was sent to the Discover feed even though the title tag was correct. The first "L" was missing. 4. Publish content on popular topics Discover's feed is dominated by news websites, as they tend to publish a lot of timely content about current events. But at the same time, there will be a lot of evergreen content . Our blog is proof of that. Even though we don't write about trending topics , we still get tens of thousands of clicks from Discover each month. This happens because Discover is a personalized feed that shows new content for users, not just those new to the web. For example, let's say you want to start investing in the stock market.


   


That requires a lot of research. Chances are, your Discover feed will show articles that may have been published months ago about investing tips, brokerage comparisons, and other beginner-friendly stuff. How do you target evergreen topics? It starts with keyword research . Enter some broad topics into popular keyword research tools like Keyword Explorer and look for popular topics. Side note. If you want to find new or trending topics, use tools like Google Trends and Explosive Topics . Just know that writing about popular topics is rarely enough.