The objective is to set a price target that leaves you with a profit margin

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ou can also target a 25% increase in sales. As part of your sales goal, you can include the strategy you will use to achieve the goal. For example, a marketing objective might state, "ABC Company will increase sales by 25% by identifying an unexplored market segment." Step 2 Next, set a market share target. We recommend doing this both realistically and gradually. Don't expect 80% market share growth in a single year…let alone five years. Start from where you currently are and add a percentage for the period covered by your marketing plan. For example, "We will increase market share by 10% in the next year" should be more in line with what you think you can achieve.





This will likely motivate the marketing team much more than an open-ended Phone Number Data type of goal. Step 3 Decide how many customers you need to reach your sales and market share goals. This requires you to analyze the size of an average purchase. For example, if the average customer spends 200 lei, you will need 10 customers for every 2,000 lei you want to increase sales. You need money to get customers, so make sure you have the budget to reach your goal. You could try "We'll get 100 new customers through Facebook advertising by the end of this year." Step 4 Next, you should choose a percentage increase for each customer obtained. If, for example, your customers currently spend 200 lei per purchase, choose a percentage you want to add to it. You could write this marketing objective "We will increase the average customer purchase by 12% by suggesting additional products at checkout." Step 5 Here you will need to set price targets. Review current prices to find out how you stack up in the market. Your marketing goals depend on effective pricing.






For example, a limited edition wine might justify a high price to appeal to connoisseurs. On the other hand, local IT services may be priced to compete with neighboring businesses. The objective is to set a price target that leaves you with a profit margin, but also makes you competitive. Achieving this price target could be done in several steps such as increasing prices by 10% per year. Step 6 Finally, you should combine all your key objectives into a summary paragraph so you can see if they work together. For example, if your brief states, "We will increase sales by 15 percent and reduce prices by 20 percent," you can already distinguish that you have two goals that work against each other.