In marketing, this occurs in market research

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But companies must also develop processes that provide security. What are the stages for decision making? When there are doubts about a relevant life choice, such as what career to pursue or what apartment to rent, there are two options. Many people make these decisions using intuition and others make a list of pros and cons to make the best choice. However, there are few people who fulfill the stages that we will show below and who can help make better decisions, not only in companies but also in their personal lives. See what those stages are and adapt them to the structure and needs of your business. 1. Problem identification The first step in decision making is defining what problem you need to solve.

In most cases, the decision seeks to Loan Phone Number List solve a company need , such as defining the budget of a campaign , for example. Correct identification of the problem is essential to avoid wasting time or losing focus in decision making. It also helps to correctly visualize the alternatives of the choice and then discover if the best decision was made. ADVERTISEMENT 2. Data collection Data is valuable to make the best decisions. Its function is to make a diagnosis of history and reality , so that the elections are aligned with the market and run less risks. Therefore, the second stage of the decision-making process should be data collection . Seek information about the problem, understand the context and find insights.



In marketing, this occurs in market research , which seeks data from the business environment, consumers and competitors. 3. Analysis of alternatives After analyzing the problem and the context in which it exists, you will probably see some alternatives for making decisions. But don't restrict yourself to them, try brainstorming to discover other possibilities for action. By having several ideas, you have a better chance of finding better solutions. So, analyze the pros and cons and discover the impact of each action . 4. Choosing the best option The objective of this entire process is to choose the best possible alternative given the context. Try to analyze possible scenarios that each choice would cause in your company, as this helps to visualize the best alternatives.