But at least you shouldn't forget anything that

rigite2542@artg

But if the top three results contain advice content, then you only have a chance of getting on the podium with an information-oriented subpage. An example: When searching for a “bass drum head” (the covering of the bass drum on the floor), there are both information-oriented and transaction-oriented search results: Understand search intent based on competitors Since most of the results (two thirds) are shops, I would also optimize a shop category page here. However, I would specifically enrich these with advice content so that searchers can still answer all their questions about skins.


If you can't fit everything on one page, I would just tease Special Data the most important things on the category page and link to individual guide subpages for details. Identify gaps in content To determine whether you cover all topics on a single subpage, you could manually read through all the top search results and compare them with your content. But there are also tools that evaluate this for you with just one click. In this case, these are so-called WDF*IDF tools. They look at the top 10 or top 20 and determine which terms are particularly noticeable in these search results. In our opinion, the best tool for this purpose is the TF-IDF tool from Termlabs.io.



There are also other good providers, such as Ryte's “Content Success” tool, and free alternatives. With these tools I can see that successful articles on the topic of “SEO competitor analysis” have often used “Sistrix” (sorry, Searchmetrics!) and many also address the topic of “backlinks”: TF*IDF Analyse mit Termlabs We use this primarily as thematic inspiration. You shouldn't try to write exactly like the rest - that would be boring. obviously important to your topic. Optimize existing keywords If you already have good rankings, you can still learn something from the competition.